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Visibility Insights ​

Track Your Podcast's Search Performance Across All Major Platforms ​

The Visibility Insights feature shows where your podcast appears when people search for keywords on major platforms (Apple Podcasts, Spotify, Amazon Music, YouTube Music). Each number shows your podcast's ranking position for that keyword - lower numbers indicate better rankings.

Why This Matters: Visibility Insights works as an opportunistic discovery tool, showing where your podcast is ALREADY ranking across platforms. The biggest traffic boost comes from reaching the top 3-5 results, so use this feature to identify keywords where you're close (#6-10) and can realistically push into high-visibility positions with targeted optimization.

Visibility Insights Dashboard

Free Plan Note: Free users can see the first 4 keywords only. Additional keyword rankings are blurred with lock symbols and require an upgrade for full access.

The Strategic Value of Keyword Ranking Data ​

Turn Visibility Into Discovery ​

Rankings aren't just numbers - they represent real discovery opportunities. Since most listeners choose from the top 3-5 results, improving from #8 to #4 can dramatically increase how many people find your show. The key is identifying where you're already close to these high-visibility positions and optimizing strategically.

The Opportunistic Approach to Keyword Optimization ​

Visibility Insights reveals where you're ALREADY appearing in search results. Use this data opportunistically:

  • High-Impact Targets: Keywords where you rank #6-10 - closest to the high-visibility top 5 positions
  • Current Strengths: Keywords where you already rank top 5 - maintain and reinforce these wins
  • Platform-Specific Gaps: Keywords ranking well on one platform but not others - cross-platform optimization opportunities

Key Features ​

  1. Keyword Rankings Table: Displays keywords your podcast ranks for with numerical positions (1-999+)

  2. Platform Rankings: Shows ranking position for each keyword on Apple Podcasts, Spotify, Amazon Music, and YouTube Music

  3. Search Volume: Progress bars showing estimated monthly search volume

  4. Track Keywords: Click the "Track" button to add keywords to your Keyword Strategy for monitoring

  5. Sortable Columns: Click platform headers to sort by ranking position - lower numbers mean better visibility

How to Use Visibility Insights Strategically ​

Step 1: Find Your Opportunistic Wins ​

Focus on Where You're Already Close: The biggest traffic boost comes from reaching the top 3-5 results on each platform. Look for keywords where you already rank in positions #6-15 with decent search volume - these represent realistic opportunities to push into the high-visibility zone with focused optimization.

Step 2: Understand Platform-Specific Performance ​

Sort by Platform: Click platform column headers (Apple Podcasts, Spotify, etc.) to identify where your optimization efforts should focus. You might rank well on Apple but poorly on Spotify for the same keyword.

Step 3: Use It as an Opportunistic Discovery Tool ​

Analyze Where You're Already Ranking: Visibility Insights shows where your podcast is currently appearing in search results. Use this data to identify:

  • High-Priority Opportunities: Keywords where you rank #6-10 and could reach top 5 with optimization
  • Existing Strengths: Keywords where you already rank top 5 - maintain and reinforce these positions
  • Platform Gaps: Keywords performing well on one platform (#3-5) but poorly on others - cross-platform optimization opportunities

Step 4: Build Your Tracking Strategy ​

Track Opportunities Systematically: Click the "Track" button on keywords that meet your strategic criteria. Don't track everything - focus on keywords that align with your content and audience goals.

Step 5: Monitor Your Progress Toward Top Rankings ​

Track Movement Into Top Positions: Focus on monitoring keywords where you're moving closer to the top 3-5 positions. Small improvements from #8 to #4 can dramatically increase your visibility and listener discovery more than moving from #45 to #25.

Strategic Tips for Maximum SEO Impact ​

Understanding the Top 3-5 Advantage ​

The biggest traffic boost comes from reaching positions #1-5 on each platform. This is where most listeners discover new podcasts:

  • Top 3 Rankings: Maximum visibility - most listeners choose from these results
  • Positions #4-5: Strong visibility with significant discovery potential
  • Rankings #6-10: On the edge of high visibility - small improvements here have outsized impact
  • Rankings #11+: Lower discovery potential - use these to identify future opportunities rather than immediate optimization targets

Prioritizing Your Efforts ​

  • Focus on near-top rankings: Keywords where you rank #6-10 represent the highest-impact opportunities to reach top 5
  • Maintain existing strengths: Keywords where you already rank top 5 should be reinforced, not neglected
  • Cross-platform opportunities: Keywords performing well (#3-5) on one platform but not others show untapped potential
  • Opportunistic approach: Use Visibility Insights to see where you're ALREADY ranking, then optimize to push into top positions

Building Your Strategy ​

  • Use for Primary Keywords: Track keywords where you consistently rank in top 15 and add them to your Primary (max 3) or Secondary keywords list
  • Monitor seasonal trends: Some keywords may perform better during specific times of year
  • Track competitor movements: Notice when competitors drop in rankings for keywords where you also compete

Measuring Success ​

  • Small improvements matter: Moving up even 3-5 positions can significantly increase discovery
  • Platform-specific wins: Success on one platform often translates to improvements on others over time
  • Long-term perspective: Ranking improvements build momentum - consistent progress beats quick fixes

Why Some Keywords Don't Appear in Visibility Insights ​

If you're searching for a specific keyword and don't see it in Visibility Insights, there are two possible reasons:

  1. Your podcast doesn't rank for that keyword (most common): Visibility Insights only shows keywords where your podcast currently appears in search results (positions 1-999+). If a keyword isn't listed, your podcast hasn't achieved a ranking for it yet on any platform.

  2. The keyword isn't in PodSEO's database (rare): PodSEO tracks hundreds of thousands of keywords, but some niche terms might not be included yet.

Solution: Add any missing keyword to your Keyword Strategy page. This accomplishes two things:

  • If the keyword wasn't in the database, it will be added and tracked
  • You can monitor it in Keyword Tracker to see when your podcast starts ranking for it
  • Once your podcast achieves a ranking for that keyword, it will appear in Visibility Insights

Key Understanding: Visibility Insights is a discovery tool that shows where you're ALREADY ranking - not a comprehensive list of all possible keywords. Think of it as "here's what's working" rather than "here's everything you could rank for."

Plan Restrictions ​

Free Plan ​

  • Visible Keywords: First 4 keywords only
  • Additional Keywords: Blurred with lock symbols for upgrade encouragement
  • Upgrade Prompts: Clear upgrade messaging for full access
  • Track Function: Available - can still add keywords to Keyword Strategy
  • Full Visibility: Access to all keyword rankings your podcast appears for
  • Complete Data: All search volume, difficulty, and platform ranking data
  • Unlimited Tracking: No restrictions on keyword tracking

Integration: Keywords tracked here automatically appear in your Keyword Strategy and can be analyzed in SEO Analysis for optimization recommendations.