Episode Visibility

See Which Episodes Drive Your Organic Search Rankings

Episode Visibility shows how individual episodes contribute to your podcast's search visibility. See which episodes rank for keywords on Apple Podcasts and Spotify, helping you understand which content drives discovery.

What You'll See

Episode Ranking Counts

The main table lists your episodes with ranking counts for each platform:

• Episode title - The episode being tracked
• Apple Podcasts count - Number of keywords this episode ranks for on Apple
• Spotify count - Number of keywords this episode ranks for on Spotify

Keyword Details

Click on any ranking count to see which specific keywords that episode ranks for. This reveals:

• The keyword terms the episode appears for
• Ranking positions on each platform
• How episode rankings differ from show-level rankings

Understanding Episode Rankings

How Episodes Rank Separately

Podcast platforms sometimes rank individual episodes for search queries, especially when:

• The episode title closely matches the search term
• The episode covers a specific topic the show doesn't focus on overall
• The episode has strong engagement metrics

Volatility Note

Unlike show-level rankings which tend to be more stable, episode rankings can change frequently as platforms:

• Refresh their search indexes
• Adjust ranking algorithms
• Respond to engagement signals

Check Episode Visibility periodically rather than expecting day-to-day consistency.

Using Episode Visibility Strategically

Identifying Your Discovery Engines

Find episodes that punch above their weight:

• High ranking counts - Episodes appearing for many keywords are discovery engines
• Unique keywords - Episodes ranking for keywords your show doesn't rank for overall
• Strong performers - Episodes driving visibility in your key topics

Content Strategy Insights

Learn what content drives rankings:

• Title patterns - Do certain title formats rank better?
• Topic coverage - Which subjects generate the most episode-level rankings?
• Episode structure - Are longer or shorter episodes ranking differently?

Optimization Opportunities

Use insights to improve future episodes:

• Replicate success - Create more content similar to high-ranking episodes
• Fill gaps - Cover topics where only individual episodes rank
• Improve titles - Apply learnings from ranking episode titles to new content

Difference from Show Rankings

Feature	Show Visibility	Episode Visibility
What it shows	Show-level keyword rankings	Episode-level keyword rankings
Stability	More stable over time	More volatile, changes frequently
View	Keywords with show rankings	Episodes with ranking counts
Use case	Overall SEO strategy	Content-level insights

Integration with Other Features

• Show Visibility - See show-level rankings that complement episode data
• Show Rankings - Track specific keywords you're monitoring at the show level
• Episode Rankings - See your tracked keywords with episode-level ranking data

Availability

Episode Visibility is available to Pro subscribers.

Related Features: Use Show Visibility for show-level organic rankings, and Episode Rankings to see how your tracked keywords perform at the episode level.