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Related Podcasts ​

The shows that point their listeners toward yours ​

Related Podcasts shows you which other podcasts feature your show in their recommendation sections on Apple Podcasts and Spotify. When a platform places your podcast inside another show's recommendations, it's telling that show's audience that they might enjoy you too — making these podcasts your strongest cross-promotion candidates and a clear signal of who shares your audience.

Related Podcasts Dashboard

When Apple or Spotify features your podcast alongside another show, their listeners are being pointed toward you for free. That's valuable for two reasons:

  • Shared Audience Signal: A related podcast means the platform considers you a good match for that show's listeners — people who already enjoy content like yours
  • Cross-Promotion Candidates: Because their audience overlaps with yours, the hosts of these shows are natural partners for guest swaps, promo trades, and collaborations

What You'll See ​

Related Podcasts is organized by platform, with a total count of the related shows currently pointing toward yours. For each show you'll see its artwork, name, and author details, and you can click any show to open it directly on its platform — making it easy to research a potential partner.

Apple Podcasts: "Listeners Also Liked" ​

These are the shows where Apple features your podcast in their "Listeners Also Liked" section. Appearing here means Apple sees an audience connection between you and that show.

Spotify: "You Might Also Like" ​

These are the shows where Spotify features your podcast in their "You Might Also Like" section, surfacing you to listeners of a related show.

If nothing is linking to your show yet, the page lets you know — as your audience grows, related podcasts begin appearing here automatically.

Cross-Promotion and Collaboration ​

Podcasts that feature yours in their recommendations are natural collaboration partners. Their listeners already consume content similar to yours, making them a warm audience likely to be interested in your show. Use your list of related podcasts to:

  • Identify guest swap opportunities: Reach out to the hosts of related shows for guest appearances or cross-promotion
  • Plan cross-promotions: Coordinate promo swaps with shows that share your audience — both sides benefit from the overlap
  • Build relationships: Because the platforms already associate these shows with yours, a collaboration feels natural to both audiences

Understanding Your Positioning ​

The shows that appear here also tell you something about how you fit into the podcasting landscape:

  • Audience Insights: Related shows indicate the type of listeners who would be interested in your content
  • Niche Clarity: Seeing which podcasts you're grouped with helps confirm whether your positioning matches your intended audience
  • Content Direction: If the related shows reflect the topics and tone you want to be known for, you're reaching the right listeners

Integration with Your Growth Strategy ​

Connecting the Picture ​

Related Podcasts works best alongside your other competitive and audience tools:

  • Competitive Analysis: Compare the shows that recommend you with the competitors you track to understand your position in the ecosystem
  • Content Alignment: Use the related shows as a check on whether your content is reaching the audience you intend to reach

Getting Started: Review the shows currently recommending yours on Apple and Spotify, then reach out to the ones that best fit your audience. These are warm cross-promotion partners whose listeners are already primed to enjoy your show.